Pivot's Fall Campaign
Fall is the quintessential transitional season — what better time to turn over a new leaf and transition away from tobacco? Pivot's Fall campaign taps into how people are feeling during this time of the year as the season changes and more routines come into our lives.
Kids are going back to school, summer vacations are over and the weather is changing. For many, this is the ideal time to start their Pivot journey. The campaign captures the essence of the Fall season with creative and messaging that hit these feelings and the highlights of the season.